Rip It Events, Coaching & Much More!

At our core, we are friends, athletes and endurance junkies. As a company we are much more. Rip It is a premiere endurance event production company with additional offerings of Coaching and Event Management Services.

Our Mission:

  • To organize endurance events that promote health & fitness.
  • To help athletes achieve their goals by providing multisport specific training plans and life style coaching.
  • To support the local and regional community by providing race management services other events.

About Rip It Events:

Rip It Events, LLC was founded in 2010 and has successful event planning experience in the entertainment, athletic, and non-profit sectors. Rip It Events is owned and operated by Danny and Suzy Serpico. Rip It Events prides its self on successfully executing single and multisport competitions. Rip It Events attract athletes from all over the Mid-Atlantic region.

Danny has over 15 years experience in the sports event industry and is an active member of local and regional running and triathlon clubs. He has completed numerous Ironman triathlon and marathon competitions. Additionally, Danny is a certified USA Triathlon Race director and coach. Suzy Serpico is a professional triathlete and Ironman World Championship qualifier/finisher. She has been active in the multi-sport community for over 15 years.

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Our Sponsors and Partners




Style & Philosophy

Rip It Coaching is specifically for novice to intermediate athletes, who are looking for guidance and an objective eye to help them achieve their athletic goals and personal excellence. Rip It Coaching will only taking on honest, self-motivated, individuals who will put in the time & energy required for athletic improvement and personal excellence.

Rip It Coaching plans are unique and customized to each client, reflecting your unique needs as both an athlete and also a working individual with your own demanding life.

Clients will receive the following:

  • Free TrainingPeaks Account
  • Monthly training program
  • Weekly Email Communication
  • Once a month personal session (meeting)
  • Client Description

This one-on-one training program is for novices and intermediate athletes. Clients can be trained for a single or multi-sport race.

Novice – Novice multi-sport athletes usually begin with a 5K, sprint triathlon, or duathlon. At this level, the participant is still becoming acquainted with the rules and the feel of the race. Athletes may or may not be proficient in one or more areas of their race.

Intermediate – At an intermediate level, the athlete has become more familiar with the race itself. They may have a good grip or have mastered one area of the race and do adequately with the other two.

Our coaching philosophy is simple. We believe in building a strong aerobic endurance base to perform well on race day. Strong aerobic base or foundation is paramount, and all future success will be dependent on your body and metabolism becoming as efficient as possible. Additionally, we believe in listening to the body’s feedback, and allowing this feedback to prescribe your upcoming training and race schedule.

Rip It Coaching uses Rate of Perceived Exertion (RPE) as a system for training. This method is a 1- 5 scale for programmed training.


As a client of Rip It Coaching, athletes benefit by receiving expert advice from two coaches for the price of one!

Coach Suzy Serpico

  • Professional Triathlete -
  • USA Triathlon Certified Coach
  • 4th Place Female Pro – Ironman Lake Placid, 2012
  • 9:38.00 PR - Ironman Florida, 2012
  • Ironman World Championship, Age-group Qualifier/Finisher, 2010
  • Ultra520K Finisher, 2016


Coaching packages start with a minimum three month commitment. Payment for the first 1 month block of training must be received before the training plan is sent to the athlete. Once purchased and setup, individual training plans and details of the program will be delivered and workout interaction made via TrainingPeaks.

Coaching programs are available in 3,6,9 & 12 month commitments. Payments will be made using the online system - PayPal.

For fees and availability, contact Rip It Coaching at

Coaching Training Plans - How it works 

Step 1: Initial Athlete Start-up Forms: First the athlete will fill out an questionnaire that will describe the athlete's current athletic fitness level and training history, family and employment commitments, past injuries, equipment, training facility information, etc.

Step 2: Telephone or Face to Face Consultation: A telephone conversation or face to face conversation to discuss the information gathered and plan the upcoming season is required. For an athlete to get the most out of the program, it's important for a coach to get to know each and every one of their athletes on a personal level.

Step 3: The Training Plan: The athlete will receive a detailed training schedule. This will include customized workouts for each session. Each weekly plan is broken down into individual day to day session plans that can be expanded to see the whole workout.

Step 4: Adjustments to the Plan: As the program progresses, adjustments are made to the plan and tailored for each and every athlete.

Ambassadors - Team Rip It

If you love running, multisport, and racing and want to represent TEAM RIP IT, here’s your chance! We are looking for passionate, friendly, positive, FUN athletes who are inclusive and welcoming. If you have a large circle of influence and are able to encourage others to join the fun at our races, we want to hear from you! We are looking for ALL ages and abilities to join our 2017 Ambassador Team.

Who Qualifies?  Athletes that exemplify the running & multisport lifestyle will be the front-runners in the selection process. Athletes will be selected for a wide range of criteria, from their athletic history to those that support by giving back. Ambassadors will reflect the overall community of the sport from the seasoned athlete to the newbie. Selections will be weighed for those that are able to share influence and show pride as an athlete as well as in their community.

Qualification Requirements:

  • Must be at least 18 years old.
  • Must be a running or multisport athlete.
  • Must have influence with athletes in and around your community.
  • Must complete 5-8 races each season (of any running or multi-sport distance).
  • Must actively use various Social Media outlets.
  • Must be able to recruit volunteers for Rip It Events.
  • Must be able to participate in most Rip It Events in 2017.
  • Must be willing to promote Rip It Events, 24/7!


  • Receive FREE entry into all Rip It Events.
  • Receive a 10% discount code that can be shared with friends and family to increase participation at events.
  • Receive a discount on Rip It sponsor products/services/stores.
  • Receive custom RIP TEAM RUNNING top.
  • Option to purchase custom RIP TEAM TRI KIT, top & bottom.
  • Receive custom TEAM LONG SLEEVE SHIRT.
  • Announced as a member of the 2017 Ambassador Team via Social Media, website and press release.

How To Apply:
If you are interested in becoming a Ambassador, please complete the application form. Be sure to include information about yourself, your endurance running journey, the groups you influence, social media mediums you actively use, and why you would make a great Ambassador.    

Deadline to submit an application is Oct 16, 2016 at midnight.

Event Management

Rip It Events is an race management and consultation company. We have over 20 combined years of race management and production experience. To learn more about the services we offer, please contact Danny Serpico at (301) 213- 9670 or via email at

Full Event Management Services

Management of the event including consultation on all event aspects. Specific services include but are not limited to:

  • Event management and event management team to produce the event
  • Course design and measurement
  • Filing of permits and event insurance
  • Timing and scoring of the event to produce final results.
  • Online registration set up, management, reporting
  • Pre-race packet pick up, organization & execution
  • Volunteer coordination & recruitment
  • Access to all equipment Rip It equipment for race day production (inflatable finish line, generators, flagging, etc)
  • Coordinate all 3rd party vendors and equipment rentals (i.e. VMS Boards, 28’ Traffic Cones, Port-a-potties)
  • Post race communication & management (i.e. post results to web page, email to participants, etc)
  • Web Site design, development, and maintenance  
  • Logo & advertisement material development
  • Audio (equipment, music & announcer)
  • Photo and video services
  • Progress meetings via phone call or in-person

Consultation Services - Includes specific services but are not limited to:

  • How to set up an event
  • How to organize and manage registrations
  • How many volutneers to manage race
  • How to get sponsorships
  • How design and measure a course
  • How to obtian permits & approvals

Event Music/Emcee

Event Music Services

We offer DJ’s for all types of events and specialize in endurance sporting events where the music needs to create a vibe. Our event music is current, however we always mix n a few classics to keep people at your event for longer periods. Our DJ’s are trained to work with announcers to ensure the correct flow of your event and the event timeline.

Event Announcer (Emcee) Services

A great announcer can take your event to the next level. We offer experienced and high energy announcers for endurance sporting events. We work with each event to create a outstanding participant experience. Our announcers come prepared to add energy and hype to your event.

For availability and fees, please contact Danny Serpico at or 301-213-9670


The heart of a great event is its volunteers. If you have a passion for helping out and are interested in volunteering for this event, we'd love to have you join the fun!  We have options for individuals, groups and families.  Looking to complete service hours?  We can help you out with that too. To sign up to volunteer at one of our events, click on a specific event and view the specific volunteer opportunities.